Recently, we've seen a lot of campaign signs artwork come through with too much "stuff" on them.
One candidate nearly included her entire resume. Don't do that. It's not the job of a sign to carry a resume. Save that for your website or brochure.
A sign should only contain your name, the office you're running for and a simple grapic. Note the word simple. Adding too much to your sign will only confuse people and make you look unprofessional.
Tom Smith, County Board, with some shooting stars - that's plenty.
You'll also need the paid for line if your state requires it. Vist this link for a complete list of Campaign Sign Disclosure Laws.
If your signs looks a little cluttered, it probably it. Eliminate as much as you can. People often think then need a District number on their sign - not true. Votes usually have no idea (rare exceptions to this rule) what district in which they reside. Also, you don't need words like "elect" or "vote" - people know you're trying to get elected; it pretty much goes without saying.
