The Texas Farm Bureau has posted an article about how many bumber stickers, campaign signs, billboard, direct mail pieces and other campign materials they distributed on a recent issue campaign.
What are the numbers? Take a look:
10,725 bumper stickers
3,500 polling place signs
2,100 11" x 17" door signs
100 auto magnets
350 4' x 4' road signs
100 4' x 8' road signs
8 billboards
Fascinating! Rarely does anyone release the quantities of the campaign materials they purchase.
One of the biggest questions a candidate running for office has is "how many should I buy?" Sometime campaigns get it right, often they don't.
Two candidates running for the same office in the same size district need totally different amounts of materials. It's all in how they candidate uses those materials. One candidate could get away with 100 campaign signs and no door hangers, while his/her opponet puts up 400 signs and puts out 5,000 brochures at doors. So, a lot of this question is answered by what the candidate plans to do with the materials, and how hard that candidate will work.
Read the full story about the Texas Farm Bureau here. (I think they have the date wrong on the story - they appear to be two days ahead of the rest of us. No?)
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